Abstract: Land use plan management is an important starting point for the implementation of use control and participation in macro-control. Throughout the evolution of the three stages of plan management, its development is closely related to the transformation of government functions and social and economic development. In the new round of reform, the state puts forward the requirements of "projects follow the planning, elements follow the project" and "increase and deposit link". In essence, the operation logic of plan management changes from the vertical allocation of first-level land development rights to the two-level linkage management, and forces the rational allocation of second-level land development rights. Based on the challenges faced by land use plan management after the reform, it puts forward four aspects: strengthening the connection between planning and planning, constructing the full-caliber adjustable plan management system, further promoting the market-oriented allocation of land elements, and improving the supervision and assessment of the implementation effect.