Abstract: The realization of the value of rural ecological products is an inevitable choice for the construction of ecological civilization and an effective way to promote rural revitalization. Indepth analysis of the connotation and characteristics of rural ecological products, form and transformation, attribute and classification, detailed analysis of the current understanding fuzzy "ecological products black box", combined with rural ecological products public attribute, space properties, property properties, and promote the matching of subject, put forward to "product properties as the kernel, promote the main body for representation" of the government as a whole, enterprise management, collective negotiation, individual participatory rural ecological product value realization mode classification, and matching related implementation path. In the process of "ecological resources assets, ecological assets capitalization, ecological capital capital and ecological funds redistribution", the four links of rights and interests definition, development and empowerment, operation transaction and income distribution play an important role as the influence mechanism. Innovative rural ecological product value realization process is more property products, multiple subject supply, creating multiple pattern division and multiple path coordination, and form the process of more cohesion of complex closed-loop system, and with hierarchical embedded, classification of embedded, link embedded way, put forward the spatial planning response rural ecological product value realization ideas and strategies.